Friday, January 29, 2010

News and the Media

A medium is the means by which information is transported from the source to the consumer. This transfer can occurs on many mediums ranging form print, barely, to word of mouth, to television and the Internet. Anything that transfers information, correct or otherwise, from a source to a consumer is a medium.

Although news is a form of media, it tends to be the square of the group. Much like the golden rule that all squares are rectangles, but not all rectangles are square; not all media is news. In a textbook definition, news is information. More specifically, information that’s is timely and currant to its consumers that has a sense of prominence or impact on their lives. Successful news consists of (correct) information that is unusual or controversial; something that will sell it self as a story with being dressed up.

Finally the media is the entity that dictates which information is broadcasted, and when. However this is where the squares and rectangles come into play. Although news is a prevalent form of the media there is also information that is created strictly for entertainment purposes. Although they relate on the need to be able to be sold to a consumer, this information is almost always fabricated and is not news in anyway.

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