A feature story lead needs to attract the reader and draw him/her to continue following the story. The emphasis should be on human interest opposed to the immediacy of the event, leaving the reader feeling like they need to know more.
When writing a good feature story it is important to remember one thing, it is not a straight news story. Meaning that following the inverted pyramid style is not necessary, rather in a logical and chronological order. A feature story should engage the reader’s emotions and interests from the lead to the final paragraph.
A good, strong feature story contains very vivid descriptions. It is important to draw the reader a picture rather than simply telling them. For example, instead of stating how the speaker was tall, a good feature story will say something along the lines of, “The speaker’s head brushed the top of the door was as he approached the podium.”
Writing a feature story should be short, sweet and to the point. It is not the type of article that would exceed say 700 words. Once the important and interesting facts are displayed, follow them by many and strong quotes.
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