Speeches and meetings can be boring. It is a writers job to make sure that the information from the speech or meeting is communicated with the audience and it is interesting.
When there is a big story like a speech or meeting many people are going to cover it. The reporter needs to make their coverage stand out and be interesting. Cover the most interesting aspects, the main points of the speech or meeting. Also, putting a twist on the lead or story will make it seem more interesting to the readers.
The audience wants to know the reason why the speech or meeting is occurring. Why is the story important to the audience? The audience wants to know why they should care about the story.
If a speech or meeting is cancelled readers will want to know why. It could also make for a bigger story. Was there a controversy? Conflict makes the story more appealing to readers.
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