Speech! Speech!

Let's face it, speech and meeting stories aren't that interesting. As a journalist, it would be our job to make them interesting.

Speech and meeting stories still fall under the category of news, meaning all of the information provided by the speaker will be new. No matter how boring the topic, it is still important to make sure you cover the who, the what, the where, the when, the why, and the how of the story.

Writers can prepare to cover such topics by being fairly well-informed on the topic the speech will cover. Having some background on the speech subject is helpful when taking notes, and when generally writing the story.

Another idea is to put some creative flair on your lead or your general approach to the story, the most boring story in America can seem more exciting with a bold headline or an exciting lead that will pull the readers in and leave them wanting more. Also a good tactic could be relating the information, or even the speech topic, to the readers themselves. More people will read the story if it affects his or her own life.