What makes a good feature?

Making a good feature involves a few simple guidelines. First of all, it is important for the writer to tell a story and give important information, but to do it in an interesting and appealing way. For example, use a real person, rather than a person in authority, to introduce a story. Also, if you can add a great photo or visual that goes along with your feature, that's a definite bonus, because public relations professionals know that releases accompanied by photos or art of some kind get more attention and more play. Attention-grabbing headlines on the top of the release is also a great way to grab a reader's attention. The most important thing is to make sure it is interesting, and something that the reader wants to read. If you can do that, then you should have no problem writing a good feature.