A feature story is unlike that of a hard news story in that the journalist goes more in-depth on a particular story instead of trying to get all the information involved right away.
When writing a feature story the journalist writes more narrative elements in the story then that of a hard news story.
For example, in a feature story you want to make the reader seem like they are actually there. Appeal to the senses, so the reader feels as if she is seeing what is being described, hears the music playing and sees the picture the journalist is trying to describe.
A feature story gives journalists the chance to have fun with the story and create more interest among readers.
In a feature story, if the lead is boring and simple, the reader does not want to read on.
Therefore, be creative, use details and most of all have fun!
Other narrative elements you want to involve in a feature story might be the use of characters, foreshadowing, dialogue, anecdotes and chronology to build a climax.
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