Friday, February 26, 2010

The impact of numbers

Numbers are crucial to any reporter's work. This is an understatement.

A story with no numbers included will not only hold less information, but will leave the reader with far too many questions. The goal of a good newsstory is to inform the audience of all necessary information (and then some) so that they are well-informed and have no glaring questions such as, "HOW MANY people died in the fire??" "HOW MANY inches of snow are expected tomorrow morning?" or "HOW MANY lions escaped from the zoo?"...you get the picture.

It is simply a no-brainer and a job-saver for reporters to include as many numbers as possible in their reports so that those questions are never pondered (or yelled outloud) by the reader, watcher, or listener.

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