A lead is the most important aspect of an article. It tells the audience how the story is relevant, useful, and interesting to them. The lead is always located at the very beginning of an article and it should be very simple and clear.
The six basic questions of Who? What? When? Where? Why? and How? are needed to be answered for a lead to be “good.” The most important information first is set up as the inverted pyramid. This conveys what is most important and the tone of the article.
There are a few different ways to write a lead. The “you” lead is writing in a way that makes the news relevant to the reader. The “Immediate Identification” lead is a way of drawing people in by the famous names in a story. The “delayed-identification” lead is leaving the names towards the end because they are not famous.
A Summary lead is simply summarizing the story in the lead, and the Multiple- Element lead is a way to work more information into the first paragraph. No matter what type of lead you choose to write with, you must always include the most important information in the lead.
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