A good lead will capture the audience and make them want to read more of the story. It is important to grab the audience’s attention quickly because they will move on if the lead is not interesting.
There is the direct news lead and the delayed news lead. The direct news lead tells the audience up front what is happening in the story. It tells the audience the most important facts, such as the who, what, where, and why of the story. The delayed news lead does not state up front what is happening. The delayed lead could start with a quote or something else.
The most important item of a good news lead is a significant detail. Putting as much information into one or two, clear sentences is essential to writing a good lead.
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