Ledes are Crucial

A well written lead is to the point, concise, and interesting.

A good lead should answer when possible the six basic questions of a story, who? what? when? where? why? and how? These are the questions that need to be answered so that the readers can fully understand the story.

Lead’s are the most important because they are what either draws the reader in to read further to makes them stop completely.

They can either be written in one fairly long well written sentence or it can be broken up into two separate sentences that answer the six essential questions.

Without them your reader will be unclear as to what the rest of the article will be covering, making them the most important part.