A reported utilizes a profile to highlight an element of his or her story.
They may choose to include a profile of a person, place, or event involved in the story, in order to educate the reader so that their work is more appreciated.
A well-researched and crafted profile may make a story all that more interesting. It shows not only hard work and effort on the reporter's part but also creates a more intimate story.
For example, if a report on local farmers market included a detailed profile on the contributors and where they came from/their history, it would demonstrate that extra step that the reporter took to ensure that the audience was more than simply educated - they were intrigued.
A good profile will go beyond the who, what, where, when, why, and how.
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