I know when I read a story in the news, I am much more intrigued by a story with numbers. Numbers are there to make the story more intense, and a journalist only included numbers when they are necessary.
Numbers are eye catching. If I see a story with the title, “15 people killed in car accident”, I’m definitely going to read that story opposed to the story with the title, “car accident on MA highway.”
Too many numbers can be confusing to the reader, so journalists need to make sure the numbers are decisive and small enough to comprehend.
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