The lead of the story is possibly one of the most important parts of the story because it is the part that will either keep readers interested or will cause them to lose the story.
Once the reader reads the title of the story they kind of know what it’s going to be about. So once they get interested enough to read the first few lines.
It is important to give the information that they are looking for but to also intrigue them to want to know everything else that the story has to offer.
According to the “Telling the Story” a good lead answers the basic questions of the story. Like, who is the story about? Where did the story take place? What happened? And why what happened, happened.
The majority of these questions need to be answered in order for the lead to be strong and effective. The most important thing that needs to be addressed in the lead, is the “so what” factor.
People want to know what matters to them, so in the lead that question should be answered. This will ultimately keep the interest and allow the reader to want to read it until the end.
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