A lead is a simple, clear statement consisting of the first paragraph of two of an inverted-pyramid story according to Telling the Story by the Missouri Group.
A good lead answers the questions who, what, when, where, why and how.
Those six questions tell the reader what they are going to read about.
If the journalist has written a successful lead it should interest the reader so they will want to continue reading.
Some leads also answer the questions so what and what’s next to expand on the information given and give more detail to the reader so the reader will be more interested.
According to the book, Telling the Story, a good lead has fewer than 25 words unless the lead is more than one sentence.
The lead is the most important part of the article and if the lead is poorly written, you risk the reader not having any interest and reading a different article instead of yours.
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