Why Leads are important

A lead is possibly the most important part of any story. Since it is the first thing that the reader sees it is necessary to have a lead that is informative and attention grabbing so as to interest the reader.

In order to interest a reader there are two types of leads that one can write depending on the story. The types of leads can either be a hard lead or a soft lead. For instance, a hard lead is one that gives an overview of the story, while a soft lead is one that starts the story off in a much more creative way to catch the readers attention.

A good lead must answer six basic questions to start: The who, what, where, when, why and how. These questions are necessary to answer in the lead to grab the readers attention and so the reader has information about the story to being with. If the writer fails to answer these questions in the lead then the reader may become uninterested in the writers story and decide that their story is not worth their time.